EPR

Extended Producer Responsibility

What is EPR – and why is it important?

Extended Producer Responsibility (EPR): A Key to Responsible Supply Chains

EPR stands for “Extended Producer Responsibility” and means that companies who manufacture or import products become responsible for handling and recycling the waste from those products – typically packaging, electronics, and textiles – once the products have been discarded. At its core, EPR is about ensuring that the environmental impacts of a product’s life cycle are managed responsibly.

The aim of EPR is to promote a more circular economy, where resources are reused instead of wasted. This is achieved by shifting responsibility and the costs of waste management back to the producer level, thereby creating an incentive to design products and packaging that are easier to recycle.

What is INDURA doing?

At INDURA, we have recently been working intensively to prepare ourselves and our systems for the new EPR regulations. This includes collecting and structuring the necessary data about packaging usage, product types, and volumes – as well as adapting our internal processes so we can report accurately and efficiently.

We are in close dialogue with relevant stakeholders to ensure we are fully up to date. This means that we comply with the legislation and are also working to offer our customers transparent solutions that make the mandatory reporting easier and more manageable.

What are our expectations?

While the current regulations already impose significant requirements, we expect that the EPR scheme will only become more comprehensive in the future. More product categories and more detailed requirements for reporting and documentation are likely – along with potentially increased financial consequences for non-compliance.

That’s why we are not only working to be compliant today, but also to future-proof our solutions. Our approach is proactive: we see EPR as an opportunity to strengthen the green transition together with our customers and to develop smarter, more sustainable packaging and product strategies.

This is especially important in light of the upcoming EU regulation on packaging and packaging waste (PPWR), which will introduce even stricter requirements for design, recyclability, and reduction of packaging throughout the entire value chain.

The financial implications of EPR vary from country to country – and in many cases, the final fees have not yet been published. This is the case in Denmark, for example, where companies are still awaiting detailed guidance on how much will be payable per packaging type and material.

EPR Fees and Requirements in Development

At INDURA, we understand that EPR imposes both practical and financial demands on companies – and that these can evolve over time and across markets. That’s why we are actively working to:

  • Understand and follow the regulations in the countries where our customers operate.
  • Build a data foundation and system support to quickly calculate and document costs.
  • Develop solutions that create transparency and make it easier for our customers to manage reporting and maintain oversight.

We stay continuously informed about updates from the authorities and adapt our guidance and services as new details are released – both in Denmark and internationally.